Page 5 - Migrating AE to Reitmans

Communication strategy

Marketing & Ecommerce are key

We are communicating quickly with Addition Elle customers in a coordinated effort with Penningtons & Reitmans
about how both brands are working hard to welcome her.

➔ Addition Elle customers will benefit from both Reitmans & Penningtons offers
➔ One overall campaign including both Reitmans & Penningtons

The communication comes from the brand it is in reference to.

We are using the current active Addition Elle customer base of 636K clients

➔ Segmented and personalized approach
➔ Strategy based on customer insights

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