Page 27 - Penningtons Shine Onboarding
P. 27

50% of customers will tell others


                                                                 about their own experience                                                   2/3 of customers

                                                                                                                                              say Surprise and
                                                                                                                                              Delight is very

                      Surprise &
                       Delight                                                                                                                important




                                                              Surprise!





                1/3 of customers will

                 give a brand more
                                                                                                                            New &
                business as a result                                     Everyday Offer                                   improved

                                                                                                                      Delight
                                                                                                                                                        58% of

                                                                                                                                                        customers

                                                                                                                                                        will share
                                                                                                                                                        their surprises

                           Up to 90% of customers report that                                                                                           on social media

                           Surprise and Delight elevates their
                           perception of the brand they interact with





                                                                                                                                                                 penningtons
                                                                                                                                                                 pe n n i n gton s  27
   22   23   24   25   26   27   28   29   30   31   32