Page 24 - Peak Period Planning Document-ENGLISHV2
P. 24

PLANNING






             PEAK PERIOD                                                                                        BEST
             CHECKLIST                                                                                      PRACTICES







                                                                                                                •  Use a line-buster to expedite the
                                                               THE DAY                                           line, remove hangers and pre-fold
                                                             OF... FOCUS                                           purchases, entertain customers,
                                                                                                            reinforce the shopping experience, and
                                                                                                            sign up customers to receive our e-mail
                                                                                                                                          program.

                                                                            •  Morning: Set the tone,        •  Open 15-30 minutes earlier and stay
                                                                         communicate the plan and             open 15-30 minutes later than posted
                 AFTER                                         expectations, and get the team ready                to maximize sales opportunities.
                CLOSING                                                                 for the day!
                                                                                                            •  Bring in your team early each day to
                                                                              • Afternoon: Keep the                    task and replenish the store.
                                                                  momentum going! Celebrate wins,
                                                                 cheerlead opportunities, and coach            •  The SFL should NEVER be behind
                       •  You must do a bank deposit.                                        misses!                                      the cash.

                         • Install marketing elements.                  • Evening: Debrief the team –
                                                               make sure to thank and congratulate
                                  • Complete the floor          the team individually and be sure to
                    replenishment and empty the back                share the results with everyone!
                   room as much as possible (while still
                 maintaining the visual standards of the
                                              store!).

                        • Stock and fill the cash desk.
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