Page 2 - visual must_ACCESSORIES

Visual ACCESSORIES

MUST

Accessories are as important as clothes!

This is why it's important to keep it alive and evolving throughout each season.

GREAT SALES!
Customers are attracted to accessories because they're affordable, trendy and we have great promotions !!
That's why they are a great contributor to our sales. So make it work for you and increase your UPT's!

EASY-TO-SEE, EASY-TO-REACH,EASY-TO-BUY
It's all about impulse purchases! The easier it is to reach, the easier it is to try on! And sometimes, that's all it takes.
But make sure all styles are on the sales floor and adjust presentations based on your actual inventories.

GRAB HER ATTENTION!
Don't forget to sign! Clearly idenfied promotions make for an easy-to-shop experience.

VARIETY
It's what keeps them coming back. When you offer enough assortments, you're sure to keep your customer curious, engaged and interested in
spending money. That's why it's important to replenish and update this zone regularly to feature new arrivals and support sell-through.

EASY ADD-ONS
Encourage 'add-on sales' to her existing purchases.
When doing so, you increase the potential for multiple transactions.

To facilitate your accessory zone set-up, we've divided this document in 7 easy-to-follow parts.
These directives will help you enhance the visual appeal of your accessory zone
and make sure it evolves as it should.

CONTENT
1 NAVIGATION
2 P.O.P.
3 RACKS
4 WALLS
5 QUEUE BARRIERS
6 ACCESSORY HANGERS, CLIPS AND HOOKS
7 PERMANENT REDUCTIONS

VISUAL PRESENTATION | APRIL 2018