Page 5 - visual must_ACCESSORIES

Visual ACCESSORIES

MUST
P.O.P.

Avoid customer confusion and reinforce current promos!

Present P.O.P. as shown to maintain consistency and visual appeal.

Sign all current promotions.
Refer to permanent reduction bulletin, latest promo plan and related emails.

POSITIONING Install P.O.P. insert when the
1 PROMO 2 PROMO promotion is on selected
items only.
P.O.P. P.O.P. P.O.P. Ex.: the promo is only for
tights, sign as shown here.

P.O.P.
12 x 4

P.O.P.
23 x 4
STORES WITH NEW RACKS

1 PROMO 2 PROMOS ON THE SAME SIDE

P.O.P. P.O.P. P.O.P.

OR
P.O.P.

Is an eye catcher.
Increases your sale potential.

THE Facilitates her shopping experience.

BENEFITS?

VISUAL PRESENTATION | APRIL 2018