Page 4 - visual must_ACCESSORIES

Visual ACCESSORIES

MUST
PRODUCT POSITIONING

Where your product is featured will make a difference.

Your goal is to create a must-have sentiment for the customer.

LINE-UP AREA
Example
A line-up area with a variety of categories that drives
impulse purchases.
SOCKS Ensure that categories presented in the line-up area are
also available on the opposite side of the racks and/or in
the adjacent accessory shop. This way, you won't miss out
JEWELRY GIFT CARDS on additional sale opportunities.
SEASONAL PRODUCT
JEWELRY GIFT CARDS CASH DESK Rotate products to determine what works best for your
SEASONAL PRODUCT store, because the goal is the sell through

SOCKS

ACCESSORY SHOP Quick
Example TIP
MOTIVATE IMPULSE
LEGGINGS
TIGHTS PURCHASES
SOCKS
Make your line-up an
LEGGINGS inviting space.
BELTS READERS
SCARVES
TIGHTS JEWELRY
Items with a low price point
works best in the line-up.
DO'S & DON'T
EXAMPLES
SEASONAL PRODUCT
DO : Mix jewelry with sunglasses.
DO : Mix sunglasses with sunglass case.
DON'T : Mix jewelry with scarves.
DON'T : Mix tights with jewelry.

Increases unit per transaction.
Drives impulse purchases.

THE Easy access to the entire selection.

BENEFITS?

VISUAL PRESENTATION | APRIL 2018