Page 17 - Hyba - Brand Book - En
P. 17
BR AND PERSONALITY BR AND PILLARS
At HYBA, everything we touch is rooted in our brand
AUTHENTIC pillars, from how we design our line to how we interact with
Genuine and open our consumers.
Accessible Expert
Inspiring Happy Place
JOYFUL
Upbeat and
in the moment
BR AND VAL UES
KNOWLEDGEABLE
Informed and supportive
Inclusiveness Respect Dedication
INSPIRING
12 Hyba Brand Book ___ 13
Encouraging and exhilarating
