Page 12 - Hyba - Brand Book - En

BR AND HOUSE

BRAND PURPOSE

Enabling active women to journey to their happy place.

BRAND PROMISE
Delivering performance activewear at a great value for
women of all shapes and sizes who make being active
a priority.

BRAND DIFFERENTIATORS

For all shapes and sizes For mixed fitness levels For the best value
HYBA designs performance For women who are new to The latest technical fabrics
activewear for all women, fitness or prepping for their and features at affordable
sizes XXS to 3X. second marathon. prices.

BRAND PERSONALITY

Authentic Inspiring Joyful Knowledgeable
Genuine Encouraging Upbeat and Informed
and open and exhilarating in the moment and supportive

POSITIONING STATEMENT

For all women who make physical activity a real priority in their lives, HYBA offers
accessible and efficient activewear, which helps them get to their happy place.

BRAND ARCHETYPE
The enabler
This archetype makes all things possible, removing any obstacles that might stand in the
way – embracing a role of service to the ultimate beneficiary.
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