Page 11 - Hyba - Brand Book - En
P. 11
THE SCIENCE Happy Place
OF EXERCISE
If you’ve ever left a bad day at the office It is our mantra. It is in everything we do.
to hit the nearest treadmill, spin class or And we’ve made it our mission to empower
mountain trail, you know that working up women to reach their happy place.
a good sweat can easily turn your day
around. What’s behind that post-workout
bliss? A cocktail of endorphins, serotonin
and norepinephrine. When you exercise,
your brain increases production of these
amazing neurotransmitters, which send
positive vibes through your nervous system.
At HYBA we totally get it. And that’s why
it’s our mission to help you get to your
happy place.
Democratizing activewear
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