Page 8 - Hyba - Brand Book - En

JOURNEY

October 2015 17 HYBA boutiques open across Canada,
inviting women of all shapes and sizes to join
the move-more movement.

August 2015 Our first shout-out in media (Montreal Gazette
and Strategy online).
March 2016 We host our 100th work-out class in-store –
after all who doesn’t love a little kick-boxing
at lunchtime?
Fun Fact: Did you know that
May 2016 We launch our Ambassador program with the HYBA logo is inspired by
influencers. yoga poses?

November 2016 On November 25, we celebrate the
100,000th woman to visit a HYBA store.

June 2017 Our 19th store opens at Complexe Desjardins
in Montreal as we bring fit-spiration to more
women across Canada.

March 2017 We launch our line of the most amazing sports
bras ever to give every woman the support
she needs.

September 2017 We introduce our Pro Ambassador program.

4 Hyba Brand Book ___ 5