Page 7 - Hyba - Brand Book - En

USING THIS INSPIR ATION

BR AND BOOK

We’re not like other activewear brands. One day not so long ago, we recognized an We longed for an activewear brand that
And we want to keep it that way. That’s opportunity. A gap. A need. The world of felt more accessible: In its prices. In its
why each and every person who touches activewear was missing something. On one sizes. And in its brand ethos. We wanted
the brand has to really know it. To eat, sleep side, there were performance brands for to bring the joy, the fun and the freedom
and breathe it. To feel what thousands of the hard-core athlete training for her third back to fitness. We wanted to create a
women across Canada feel every time they marathon. And on the other side were yoga move-more movement unlike any other:
slip into HYBA gear. Pure love. brands whose price points, size two models an honest, put-it-all-out-there, heartbeat-
and elitist brand personas simply didn’t driven and joyful place. So we did.
This Brand Book was created to enhance, speak to most women.
protect and showcase our vision for HYBA. WELCOME TO HYBA.
So that our raison d’être may be anchored So we decided to create a brand for
in the hearts and minds of our team as women just like us.
we catapult our brand across the country.
Because the more we work as a team, the
more powerful we’ll be.

FOR THE LOVE OF FIT.

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