Page 4 - Hyba - Brand Book - En
P. 4
TABLE
OF C ONTENT S
2 Using This Brand Book
3 Inspiration
4 Journey
6 The Science of Exercise
8 Brand House
10 Brand Purpose 17 Manifesto
11 Differentiators 18 Stores
12 Brand Personality 20 Logo Guidelines
13 Brand Pillars and 22 Use of Colours
Brand Values and Use of Fonts
14 Consumer Segments 24 Activity Symbols
26 Tone and Manner
29 Photography and
Casting Guidelines
30 Social Media
32 Ambassadors
04
