Page 14 - Hyba - Brand Book - En

BR AND PURPO SE DIFFERENTIAT ORS

FOR ALL

SHAPES FOR THE
BES T VAL UE
WHY AND SIZES

ENABLING ACTIVE WOMEN TO JOURNEY
TO THEIR HAPPY PLACE. FOR MIXED

FITNES S
LEVELS

Our brand purpose unites our company, We believe that being active Honestly, we were fed up
our people and our ambitions with a higher should not be defined by with overpriced yoga pants
cause. It inspires our designer teams. your size or your shape. Whether you’re new to and fleece jackets that cost
Ignites our product development gurus. That’s why HYBA designs fitness or prepping for your more than our monthly car
It engages our in-store ambassadors. performance activewear for second marathon, HYBA payments. Since day one,
all women, sizes XXS to 3X. has everything you need to we’ve been committed
The people who work for and with HYBA Because we are all united by get motivated. Every piece to providing a better
are galvanized by our purpose and our one simple, beautiful thing: of clothing is designed price/performance ratio.
passion. It is our raison d’être. It’s our why.
our love for life and living it with meticulous technical Our design team works
to its limits. detailing to keep real tirelessly to deliver the
women comfortable and latest technical fabrics and
on track to achieving (and features at prices that make
surpassing) their goals. you grin, not groan.
10 Hyba Brand Book ___ 11