Page 19 - REWARD_EN

BEHAVIOUR

GIVE THEM A REASON TO BE LOYAL

2. REPEAT BUSINESS ATTRACT

IT IS IMPORTANT TO STAY CONNECTED WITH CUSTOMERS USING THEIR
PREFERRED CHANNEL OF COMMUNICATION.

AS A BRAND, WE NEED TO LET THEM KNOW THAT WE ARE ALWAYS
THERE WITH NEW PRODUCTS, OFFERS, AND SOLUTIONS CONTINUOUSLY.

67% OF CUSTOMERS STOP BUYING PRODUCTS FROM A STORE/BRAND
DUE TO A BAD CUSTOMER EXPERIENCE, SO ENSURE THAT YOU ARE
CONTINUOUSLY PROVIDING CUSTOMERS WITH AN EXCELLENT SERVICE.

LOYALTY PROGRAM INCENTIVES MOTIVATE CUSTOMERS TO SPEND MORE
IN ORDER TO ACHIEVE A HIGHER STATUS AND UNLOCK MORE REWARDS.

3. CROSS-SELLING AND UPSELLING OPPORTUNITIES

THE PROBABILITY OF SELLING PRODUCT TO A PROSPECT
IS ABOUT 5% - 20%, WHILE THE PROBABILITY OF SELLING
PRODUCT TO AN EXISTING CUSTOMER IS 60% - 70%.

LOYAL CUSTOMERS ALREADY HAVE A RELATIONSHIP WITH OUR BRAND
AND THAT MEANS THEY TRUST US. THIS CREATES A GREAT
OPPORTUNITY TO CROSS-SELL OR UPSELL PRODUCTS AND SERVICES.
IT INCREASES SALES VOLUME WITHOUT THE EXTRA STEPS AND EFFORT
TAKEN TO ACQUIRE NEW CUSTOMERS.

4. WORD OF MOUTH

IN THIS DIGITAL AGE, WORD OF MOUTH IS STILL THE MOST EFFECTIVE
MARKETING TOOL AS IT IS CONSIDERED THE MOST CREDIBLE FORM OF
ADVERTISING ANDHELPS TO INCREASE BRAND AWARENESS, ENGAGE
CUSTOMERS, AND GENERATE PROSPECTS.

LOYAL CUSTOMERS PLAY A VITAL ROLE IN WORD OF MOUTH
MARKETING AS WE HAVE ALREADY WON THEIR TRUST AND THEY
CAN BE MORE INFLUENCED THAN NEW CUSTOMERS.

LOYAL CUSTOMERS TALK ABOUT OUR BRAND, SHARE FEEDBACK, REFER
THEIR FRIENDS AND FAMILY, LIKE OR SHARE OUR POSTS ON SOCIAL
MEDIA.