Page 24 - REWARD_EN

BEHAVIOUR

EASY EMAIL SUBSCRIPTION

STEP 1 REACH
ASK THE CUSTOMER IF IT’S THEIR FIRST TIME AT RW&CO. OR
IF THEY’VE SHOPPED WITH US BEFORE.

STEP 2
IF THEY’RE A RETURNING CUSTOMER AND ALREADY HAVE
AN ACCOUNT WITH US, USE THE EASY STEP OF FINDING IT
BY SEARCHING FOR THEIR EMAIL OR THEIR NAME TO AVOID
CREATING DUPLICATE ACCOUNTS.

IF YOU NOTICE PERTINENT INFORMATION IS MISSING, FOR
EXAMPLE, THE CUSTOMER’S GENDER, PLEASE COMPLETE THE
PROFILE WITH THE CUSTOMER.

STEP 3
IF THE CUSTOMER DOESN’T HAVE AN ACCOUNT WITH US,
HERE ARE THE KEY CRITERIAS TO CREATE A CONTACTABLE
PROFILE.

• EMAIL (OPT-IN: SELECT AS: “YES”) - THE MOST IMPORTANT
INFORMATION, ENTER CORRECTLY AND CONFIRM WITH CUSTOMER.

• FIRST & LAST NAME - THIS ALLOWS US TO IDENTIFY THE CUSTOMER
AND PERSONALIZE THEIR NEWSLETTER.

• GENDER - THIS HELPS US SEND OUR CUSTOMERS MORE
PERSONALIZED OFFERS AND PRODUCTS.

• DATE OF BIRTH (MONTH AND DAY*) - OUR BIRTHDAY
OFFER EMAIL GENERATES HIGH ENGAGEMENT WITH CUSTOMERS.
*BIRTHDAY CAN BE FOUND ON THE “CUSTOMER DETAILS [F4]” SCREEN
AND BIRTH YEAR WILL ALWASY BE 2000 TO MAINTAIN CUSTOMER
PRIVACY.