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MARKET FOCUS

Market Focus for growth SECTION 1: Synopsis of

Joule Case Inc.

Joule Case Inc.
Product Market Focus:

Solar + distributor partnerships

With the residential energy storage market projected to grow to an estimated USD 17.5 Billion by 2024 Operations
(CAGR of 22%) Joule Case is well positioned to capture significant market share in this area. Joule Case's 6
kWh Battery solution provides consumers a low cost, flexible, and expandable solution that will compete
with the larger, permanent solutions in the market. Joule Case provides an easy entry point for
consumers unwilling to invest in more costly systems while enabling cost effective system expansion with no
upper limit to capacity. As battery technology continues to evolve, Joule Case is capable of quickly
transitioning to new technologies and meeting any changing market conditions.

Online sales - B2C
Low power generators accounted for the largest market share in the power rating segment with USD 2.3 Joule Case Energy Solution
Billion in 2018. Low power generators are very popular for residential and commercial power backup along Events Market Focus:

with RV and outdoor excursions. Joule Case allows you to stack more batteries for more power - 2 small
batteries for a tailgate or 3 large batteries for home backup. The possibilities are endless. North The global concert industry is $20B and in the US alone, 32 million people attended at least one music festival
America accounted for the largest market share in 2018 and so Joule Case is positioned to succeed. in 2014. All of these events are powered by dirty, loud, smelly, and dangerous diesel generators. The large
music promoters are committed to going green with public statements and specific goals and timelines. The
dirtiest element of music festivals are diesel generators. Joule Case has now proven our technology to power

music festivals and replace diesel generators and have the large music festivals promoters engaged and
interested.

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