Page 2 - Abbott_Deck_Guide to CIP_V4_

ABBOT T_ DECK _GUIDE TO CIP 2 2

ABBOTT’S BRAND

IS AMONG THE

COMPANY’S GREATEST

ASSETS. THROUGH THE

CONSISTENT APPLICATION

OF ABBOTT’S IDENTITY

ELEMENTS ACROSS THE

ENTERPRISE, ABBOTT

WILL COMMUNICATE OUR

PURPOSE AS WELL AS

DRIVE COHESION AND

SCALE.

Consistency in the use of Abbott’s identity elements will benefit
our corporate brand strength while driving commercial success
in our businesses.

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