Page 4 - Abbott_Deck_Guide to CIP_V4_
P. 4
ABBOT T_ DECK _GUIDE TO CIP 4
CORPORATE IDENTITY POLICY : OVERVIEW
SCOPE
Applies worldwide to all divisions, operations, functions, subsidiaries, and other
Abbott-controlled entities. This policy also applies to partners and agencies acting
on behalf of the company.
5 KEY AREAS
1 Identity Elements
2 Application
3 Brand Architecture
4 Trademark & training
5 Exception & monitoring
IN EFFECT FROM
1st July 2020
VERSION 4 | © 2020 ABBOT T
