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ABBOT T_ DECK _GUIDE TO CIP                                                                                 3 3






























































           “The world’s strongest brands are immediately recognizable – you can feel them.
           That’s where we need to take Abbott. And that’s going to require commitment
           and discipline from all of us. We need to reinforce our brand identity with total
           consistency – in every expression, every day.”



           ROBERT FORD, PRESIDENT AND CEO













                                                                                                VERSION 4   |   © 2020 ABBOT T
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