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ABBOT T_ DECK _GUIDE TO CIP 3 3
“The world’s strongest brands are immediately recognizable – you can feel them.
That’s where we need to take Abbott. And that’s going to require commitment
and discipline from all of us. We need to reinforce our brand identity with total
consistency – in every expression, every day.”
ROBERT FORD, PRESIDENT AND CEO
VERSION 4 | © 2020 ABBOT T