Page 109 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

SUMMARY OF STEPS

pi( tures from various sources and present them for par-

ticipiiiits to view as transparencies or slides or in an album. The
pictures should show some action and not be too abstract.
2. 1-4:xamine each picture and describe it to a recorder, who writes
the description on a flip chart, white board, or other surface.
3. Use each line of the description to trigger new ideas, which are
recorded separately.
4. Continue until all the pictures have been examined.

53/27. PRODUCT IMPROVEMENT CHECKLIST

Arthur B. VanGundy has developed a product improvement
checklist (PICL) that functions in the same way as the 36th
technique discussed in this chapter—Osborn's verbal check-
list. VanGundy has included some terms that seem absurd
at first but that can provide new thought patterns. A total of
526 words are included in his list. Here are some examples:

Try To: Make It:

sketch it soft
sew it hard
hang it vertical
deflate it unbreakable
gasify it triangular

Think Of: Take Away or Add:

televisions funnels
ants grooves
the four seasons alcohol
bacteria Velcro
Sir Lancelot power

VanGundy's PICL is a recently developed process, but it is
being used quite frequently. VanGundy has also developed
a device that he calls the Circles of Creativity. It consists of
several hundred words arranged on three concentric circles
in categories such as "Try to...," "Make it...," "Think

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