Page 111 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

(1111(1(.111 lihin a solution to a specilik

I h technique, not well suited to solving specific prob-

lems because they rely primarily on chance relationships,

and the probability of such a relationship existing as a spe-

cific problem is remote. However, if your problem is to add

creativity to an existing situation, these processes are excel-

lent. Techniques 55/29 and 56/30 are forced-relationship

techniques. Technique 56/30 is also partly a form of free

association.

Several relational word checklists exist. Three of them are pro-
vided on the following pages. The verbs would be used in the
same way as Osbom's verbal checklist, technique 62/36. With
the relational words and prepositions, you are simply trying
to create ideas that might lead to product or service improve-
ments. Some of your results might seem not to make sense,
but by looking at them closely you may be able to develop
useful ideas.

SUMMARY OF STEPS

1. Identify the product or service to be altered, or the object to be
changed.

2. Apply the words from the various checklists to this product, service
or object, recording the results in the spaces provided on the forms.

3. Review the results to see if they suggest possible solutions.

A Verbal Relational-Word Checklist"

Multiply
Divide
Eliminate
Subdue
Invert
Separate
Transpose
Unify
Dissect

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