Page 121 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

.I III'. 1 1 for overcoming lit', 11111 it Ma I

1)1 .01)10111, Dill Il Can also be used to generate new ideas even

II you aren't having problems with the definitions of terms.

SUMMARY OF STEPS

.1. Select two key words or phrases (usually the action verb and the
objective) from the problem statement.

2. List alternate words for each word or phrase (a thesaurus or dic-
tionary may be helpful).

3. Select the first word from the first list and combine it with the
first word from the second list.

4. Examine this combination and see if it suggests any ideas. If so,
write them down.

5. Combine the first word from the first list with the second word
from the second list.

6. Continue combining words from the two lists and writing down
ideas until you have examined all possible combinations.

61/35. USING THE COMPUTERTO STIMULATE

CREATIVITY

Computers like the Producer ($5000 to $9000) allow special
effects to he built into presentations, for example, a pie chart
may appear in 3-D and be rotated as it moves through space.
Software packages such as "Mac Paint," and "PC Paintbrush"
allow the user to construct art-based presentations. Software
packages such as Freehand, Designer, CorelDraw, Artline,
and Powerpoint allow for exciting graphic art and word pre-
sentations. "Deluxe Video Software" allows you to combine
materials from a VCR with a PC presentation. Exciting graph-
ics and overlaid background scenes are frequently employed.
Computer aided design (CAD) uses highly sophisticated
computers and software to aid in product design. A number
of additional programs enable you to change artwork on a
PC far more quickly than by hand."

62/36. VERBAL CHECKLIST FOR CREATIVITY

A checklist of questions about an existing product, service,
process, or other item under consideration can yield new
points of view and thereby lead to innovation. The most

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