Page 124 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

TABLE 4.4 Osborn Checklist Com • letion Form

ITEM

Put to other uses

Adapt

Modify

Magnify

Minify

Substitute

Rearrange

Reverse

Combine

To use this checklist to generate new ideas, enter the name of
the product or service in the blank at the top of the page
(Table 4.4). Then apply the verbs and definitions from the
Osborn Checklist to that item, recording your new ideas in
the blanks by the verbs. A typical checklist session might
last from fifteen minutes to an hour or more. In a group
members can compare their answers and build on each
other's suggestions.

SUMMARY OF STEPS
1. Identify the product or service to be modified.
2. Apply each of the verbs on the checklist to suggest changes in

the product or service, writing the changes in the blank spaces
on the form provided.
3. Make sure you use each of the definitional words for the listed
verbs in identifying possible changes.
4. Review your changes to determine which ones meet your solu-
tion criteria.

101
CREATIV E
PROBLEM
SOLVIN
TECHNIQUES

109