Page 129 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

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is of Your Brain, (New York: E.P. Dutton, Inc., 1983).
" Joyce Wycoff, Mind Mapping, (Berkley Publishing Group: 1991).

Jill Neimark, "Mind Mapping," Success (June 1986), pp. 52-57.
" James Braham, op. cit., p. 33.
" Jill Neimark, op. cit., p. 54.
35 Ibid.
°6 Judith Stone, "Velcro: The Final Frontier," Discover (May 1988), pp. 82-84.

"Inside Track: Finding Riches in Garbage," Success (May 1987), p. 30.
Bryan W. Mattimore, "Breakthroughs: Creatively Destroying the Barriers to Business Inno-

vation," Success (November 1988), p. 48.
39 Emily T. Smith, "Are You Creative?" Business Week (September 30, 1985), p. 48.
" Author's conversation with these two attendees at one of my seminars.
°1 Magaly Olivero, op. cit., p. 145.
" Arthur B. VanGundy, Creative Problem Solving, op. cit., pp. 136-137.
° "Buzzword of the Month," Success (November 1985), p. 20.
41 Source unknown.

H.F. Crovitz, Galton's Walk (New York: Harper & Row, 1970).
46 Arthur B. VanGundy, Techniques of Structured Problem Solving (New York: Van Norstrand

Reinhold, 1988), p. 105.
" Edward Glassman, "Creative Problem Solving," Supervisory Management (March 1989), pp.

14-18.
48 Carl E. Gregory, op. cit., pp. 45-51.
" From a lecture given in the guided tour of Edison's winter home in Ft. Myers, Florida, May

17, 1987.
Sp Robert Wayne Johnston, "Using Dreams for Creative Problem Solving," Personnel (Novem-

ber 1987), pp. 58-63; Edward Ziegler, "Dreams: The Genie Within," Reader's Digest (Sep-
tember 1985), pp. 77-81.
" Arthur B. VanGundy, Creative Problem Solving, op. cit., pp. 118-120.
" Christine Castro, "Drawing and Illustration Software: New Tools of the Artist's Trade: Buyer's
Guide to Drawing and Illustration Programs," Computer Publishing Magazine (February 1991),
pp. 32-46; "This Computer Unleashes the Walt Disney in You," Business Week (October 26,
1987), p. 119; Mark Lewyn, "VCR Plus PC Equals Effects," USA Today (February 17, 1988),
p. 10B; Michell Rogers, "Creative Computers," Newsweek (April 25, 1988), pp. 54-55.
Alex F. Osborn, Applied Imagination, (New York: Charles Scribner's & Sons, 1953).
54 James M. Higgins, The Management Challenge, 2nd ed., (New York: MacMillan, 1994).
55 Lea Hall, "Can You Picture That?" Training & Development Journal (September 1990), pp. 79-81.
56 Edgar Mitchell (former astronaut) cited in Roy Rowan, The Intuitive Manager (Boston: Little,
Brown, 1986), p. 13.

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