Page 130 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

Advantage%
and

Disadvantages
of Group
Decision
Making

Group
Processes for

Generating
Creative

Alternatives

GROUP TECHNIQUES

GENERATING ALTERNATIVES

Innovating has become the most urgent concern of corporations

everywhere.

— Kenneth Labich
Author, Fortune

Since much work is performed in groups, many of the ap-
proaches to management that are currently favored focus on

work groups such as autonomous work teams and self-man-
agement programs.° Moreover, in recent years groups have
been the focus of attempts to improve quality and produc-
tivity, for example through quality circles. As research and
experience indicate that groups usually provide better solu-

tions than individuals, it makes sense to focus on group-based 101
techniques for generating creative alternatives. And if you, CREATIVE
as a manager or small-group leader, want your group to be PROBLEM
more effective, you will want to train the members of your SOLVING
group in the processes that make groups more successful in TECHNIQUES
generating creative alternatives.
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