Page 40 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

( diaper division bet on Huggies

did so totally from intuition. The product looked prom
icing but development proved difficult. He stayed with the
product and eventually he was proven right. At the end of
199'1, the product had 31% of the U.S. market. 11

Implementation

Once you have a clear idea of what you want
to do and a plan for accomplishing it, you
can take action. Implementation requires
persistent attention. This means account-
ing for details and anticipating and over-
coming obstacles. Set specific goals and
reasonable deadlines, and gain the support
of others for your solution. Implementa-
tion is a series of problems and opportuni-

ties. The processes described in this book are
applicable to each of these.

When General Mills Restaurants, a subsidiary of General
Mills, Inc., began a total quality management program for
its Olive Garden chain, it paved the way for adaptation at all
sites by providing a lengthy training and development pro-
gram. In addition, success stories were chronicled and dis-
tributed on video tape to all restaurants. 12

Control

Evaluating results is the final, and often over-
looked, stage in the creative
problem-solving process. The purpose of
the evaluation is to determine the extent
to which the actions you took have solved
the problem. This stage feeds directly
into the environmental analysis stage,
which begins a new cycle of creative prob-
lem solving. It is important at this stage to

be able to recognize deficiencies in your own
solutions if necessary. If you can admit to making
mistakes or changing your mind without feeling defensive
or embarrassed, you have acquired the skill of open minded

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