Page 44 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

TABLE 2.1 Creativity Techniques by Problem Solving Stage

PROBLEM RECOGNITION (Discussed in Chapter 3)
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Checklists
7/3. Inverse brainstorming
8/4. Limericks and parodies
9/5. Listing complaints
10/6. Responding to someone else
11 /7. Role playing
12/8. Suggestion programs
13/9. Workouts and other group approaches

PROBLEM IDENTIFICATION (Discussed in Chapter 3)
14/1. Bounce it off someone else
15/2. Consensus building
16/3. Draw a picture of the problem
17/4. Experience kit
18/5. Fishbone diagram
19/6. King of the mountain
20/7. Redefining the problem or opportunity
21/8. Rewrite objectives in different ways
22/9. Squeeze and stretch
23/10. What do you know?
24/11. What patterns exist?
25/12. Why-why diagram

MAKING ASSUMPTIONS (Discussed in Chapter 3)
26/1. Assumption reversal

GENERATING ALTERNATIVES (Discussed in Chapters 4
and 5

Individual Techniques (Discussed in Chapter 4)
27/1. Analogies and metaphors
28/2. Analysis of past solutions
29/3. Association
30/4. Attribute association chains
31/5. Attribute listing
32/6. Back to the customer
33/7. Back to the sun
34/8. Circle of opportunity
35/9. Computer programs

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