Page 47 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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REFERENCES

  This discussion iN Wiwi on Pw veral sources. For example set- : F. Frank I Jamison, The Manage
    rial Decision Making Pro, ems, 3rd ed. (Boston: Houghton Mifflin Company, 1987); Arthur II.
    VanGundy, Creative Problem Solving: A Guide for 'Mainers and Management (New York: Quo-
    rum Books, 1987); Carl Ii. Gregory, The Management of Intelligence (New York: McGraw-Hill,
    1962); Charles Kepner and Benjamin Tregoe, The Rational Manager (New York: McGraw-Hill,
    1965).

2 James M. Higgins and Julian W. Vincze, Strategic Management: Text and Cases, 5th ed. (Ft. Worth,
    Tex.: Dryden Press, 1993), Chapters 1 and 3.

3 Christopher Knowlton, "Shell Gets Rich by Beating Risk," Fortune (August 26, 1991), pp. 78-
    82; Adrienne Lisenmeyer, "Shell's Crystall Ball," Financial World (Apri116, 1991), pp. 58-63.

  David A. Cowan, "Developing a Process Model of Problem Recognition," Academy of Man-
    agement Review (October 1986), pp. 763-776.

  Karen Lowry Miller, "The Factory Guru Tuckering With Toyota," Business Week (May 17, 1993),
    pp. 95, 97.

• Charles Kepner and Benjamin Tregoe, The New Rational Manager (New York: McGraw-Hill,
     1989); Cowan, op. cit.

• Ibid. for the first six items. The seventh is aimed at opportunity recognition and identifica-
    tion.

• Steven Levy, "Newton Rising," Macworld (February 1993), pp. 77, 80; Kathy Rebello, "'The
    Great Digital Hope' Could Be a Heartbreaker," Business Week (November 30, 1992), pp. 94-
    95.

9 Karen Lowry Miller, "55 Miles Per Gallon: How Honda Did It, ,' Business Week (September 23,
     1991), pp. 82-83.

'8 Lois Therrien, "McRisky," Business Week (October 21, 1991), pp. 114-122.
11 Alecia Swasy, "Kimberly-Clark Bets, Wins on Innovation," Wall Street Journal (November 22,

     1991), p. A5.
12 My discussion with a General Mills Restaurants Vice President.
" Martha T. Moore, "Sorting Out a Mess," USA Today (April 10, 1992), p. 5B.
"4 Trish Hall, "When Budding MBAs Try to Save Kool-Aid, Original Ideas are Scarce," Wall

     Street Journal (November 25, 1986), p. 31.

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                                                                                                                                                     CREATIVE
                                                                                                                                                      PROBLEM
                                                                                                                                                      SOLVING
                                                                                                                                                   TECHNIQUES

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