Page 65 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

In squeeze a problem, ask a chain of questions be-
ginning with the word "why."

Example:

Question: Why am I doing this?

Answer: Because I want to.

Question: Why do I want to?

Answer: Because I have been told to
by my boss.

Question: Why does my boss want me to do it?

Answer: Because her boss wants her
to do it.

To stretch a problem, ask a chain of questions begin-
ning with the word "what."

Example

Question: What is this problem about?

Answer: Learning financial analysis.

Question: What is financial analysis all about?

Answer: Accounting and relationships
among accounts.

Question: What is learning all about?

Answer: Discovery, developing, etc.

Question: What is accounting all about?

Answer: Giving meaning to the transactions
of an organization.

Continue with these processes until you have a better un-
derstanding of the problems.

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