Page 67 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
P. 67
Figure 3.2 Why-Why Diagram WHY?
WHY?
Low Quality
Poor Sales of Poor Product Not Trendy
A New Product Design Enough
Inadequate Not Sleek
Promotion Enough
Ineffective ck
Distribution of Advertising
Dollars
Small
Sales Force
<o Buyp
By Head of
Marketin
Product
Came Out
Late
Couldn't Find
Right Channels
Price Was
Too High
Failed to
Identify Target
Market
52