Page 67 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)
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Figure 3.2 Why-Why Diagram            WHY?
                              WHY?

                                      Low Quality

      Poor Sales of  Poor Product           Not Trendy
    A New Product        Design                 Enough

                       Inadequate             Not Sleek
                       Promotion                Enough

                       Ineffective                   ck
                      Distribution         of Advertising

                                                Dollars

                                                 Small
                                             Sales Force

                                      <o Buyp
                                              By Head of
                                               Marketin

                                               Product
                                             Came Out

                                                   Late

                                            Couldn't Find
                                            Right Channels

                     Price Was
                     Too High

                         Failed to
                     Identify Target

                          Market

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