Page 84 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

32/6 BACK TO THE CUSTOMER

Turning our attention from production problems to market-
ing problems, we can consider how what we do relates to
the customer in terms of product, price, promotion, distri-
bution, and target market. As an exercise, below each of the
following headings write the key related issues you should
consider in going "back to the customer" to solve your prob-
lem. This means that you would identify issues for each of
the five marketing mix factors related to the problem. Then
identify solutions for each of these issues.
PRODUCT:

PRICE:

PROMOTION:

DISTRIBUTION:

TARGET MARKET:

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