Page 40 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

Step 2. Bring Your Idea to Life 29

If you can do these things, you know how to point out the assets
of your product as compared to its competition. Be confident that
your product is either an improvement on a product already proven
in the marketplace, or that it's a product that nicely fills a void in the
marketplace. Today more than ever people are looking for value, so
try to offer as many benefits as possible.

mllLon­ While you are visiting stores, compare a few competing
rlo,la omoaucIS of any item within the same category as your prod-

TIP and see how they differentiate themselves from each
other. This exercise wil l help you learn some small, subtle
ways to separate your product from the competition. This
will also help you see what differences take the product to a
new and higher price point.

What If I Found Something Unexpected?

Once you've checked both online and in the marketplace to see
that your idea is unique, feel free to move full steam ahead. But
what if your search found a product you didn't know about or a fea­
ture your product must have but currently doesn't? This is a com­
mon hurdle, so don't worry. You may just need to tweak your idea
based on your findings. Simply focus on the issue and brainstorm
solutions. Reread your Biz Brainstorm: Write It Down, Make It Real
(see page 22) notes in your workbook and update sections as neces­
sary based on your findings.

Stand Out from the Pack

Now that you've compiled and assessed your research , it's time to
home in on what makes your product special. Most likely, your
idea is not in the "brand-new product" category we identified earlier
and therefore, it will need to stand out from the competition. You
see examples of this all the time, whether you realize i t or not. For