Page 41 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

30 Your Idea, I nc.

example, a new lip gloss will generate lots of buzz within the beauty
industry, even though the marketplace is already saturated with lip
glosses. But the new product found a way to stand out, and if it
offers even just one new, unique purpose it can become the new,
hot product.

So, as you develop your idea, focus on how it will be different.
Keep asking yourself the question that you will be asked frequently
by your customers: "How is your product different or better than
the others already out there?" We'll look further at this in Step 7.

c an

Sf) taJ1 ff)U!

Bu rt's Bees (a very popul a r l i n e of personal care products made
from beeswax) had quite a long trip from humble beginning to
household name. B u rt Shavitz sold qua rts of honey from the
back of his pickup truck while living in an 8' x 8' cabin in New
England. I n 1 984, his friend, Roxanne Qu imby, saw the leftover
beeswax from Bu rt's ho ney production and decided they should
make candles and sell them at a local craft fair. The by-product
of his h oney became the main product for their candles. They
earned $200 o n their first batch, and by the end of the first year,
sa les were up to $20,000. They decided to expa nd i nto natu ra l
soaps a nd lip balm, and that success led to an even l a rger line
of al l-natural bath and body products. In 1998, they had annual
sales of $8 m i l l i o n and their B urt's Bees l i n e was sold i n more
than 4,000 outlets. By 2007, their products were sold in 30,000
i nte rnational retai l outlets.

Choosing a Name for Your Company and/or Product

Now that you've researched the competition and thought more
about how your product is different from other comparable prod-