Page 99 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

90 Your I dea, Inc.

proposal, you will be able to compare pricing and see if one compa­
ny's pricing is higher or lower than the others'.

If there is a big discrepancy between proposals, find out why.
It usually means that you were not comparing all elements of the
manufacturing; that some specification has been left out.

Don't make the final decision based on price alone. Price is obvi­
ously important, but it's not everything, although at this point in
time it feels like it is, I know! Trust me; receiving quality prod­
uct on time from a manufacturer is worth more than saving a little
money.

c an

So tMC fou(

Gert Boyle's parents fled from Germany in 1 937 and landed in
Portland, Oregon, where they began Columbia Hat Com pany.
They soon began man ufacturi ng products on their own and
expa nded i nto outerwear. Boyle got m a rried i n 1948 and her
husband too k over the company as it g rew. I n 1 970, h e d i ed of a
sudden heart attack, leaving h e r with three children a nd a busi­
ness that was heavily in debt. She stepped up to the pl ate an d,
with n o busi ness experi ence, worked h a rd to revive the bus iness
to support her children. In 2006, Columbia Sportswear's sales
topped $1 b i l l ion.

Price Point

Now that you know how much it will cost to manufacture your prod­
uct, you can begin to finalize the pricing. You probably already have
an idea of where your product's price point will be from researching
your product's marketplace and seeing the competition.

As you determine a wholesale cost (what you will charge stores
for your product), it is important to know your competitors' price