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MASTERING
YOUR MONEY

08CHAPTER

Now we are going to focus on the most important subject of
any entrepreneur. It is one of the primary reasons why people
go into business in the first place and, yet, it is a subject often
ignored and neglected until it becomes a problem. This subject
is about managing the money of your business.

Money is the lifeblood of your business. While we should all
go into business with the primary aim of doing what we love
and making a difference to the people we serve, money is
something that we cannot ignore. It is something that we have
to constantly manage and pay attention to in order to succeed.

Money Is The Lifeblood of Your Business

A business without enough money is like a human being
without blood or a jet plane without fuel. It is an essential
resource your business needs in order to achieve its fullest
potential. You can have the best ideas, a bunch of talented
people, a great product and a potential market. However,
without proper money management, none of your goals
can materialize.

I have seen entrepreneurs doing great work, attracting lots
of customers and delivering great value. However, because
there was nobody paying close attention to the numbers,
the business soon found itself having to close down. All this
could have been avoided if only the business owner
understood and paid more attention to managing the cash
flow of the company.

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 225