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CHAPTER 2 THE SUCCESS FACTORS OF MILLIONAIRE ENTREPRENEURS

Most people tell themselves that they have failed the moment
they do not get the results they expect. They feel so bad about
their ‘failure’ that they dare not set any more goals for fear
of being disappointed and failing again. It’s like the junior
college girl who felt like a failure just because she got 7 ‘A’s
instead of 8 ‘A’s. If I had defined failure in this way, I would
never have had the courage to continuing taking action to
build my business to where it is today. I would have felt like
a failure and given up when only one person signed up for
the first course I ran (the Patterns of Excellence Program).

I would also have given up and conceded failure when seven
publishers rejected the manuscript of my first book, ‘ I Am
Gifted, So Are You!’

There Are No Failures. There Are Only Learning
Experiences

On the other hand, entrepreneurs believe that when they don’t
reach their outcomes, it is not considered a ‘failure,’ but a
learning experience. They learn from the experience, and
change their strategy until they succeed. They believe that the
only way they can possibly fail is if they give up. If they don’t
give up, then they have not failed.

As a result, entrepreneurs have this ‘never say quit’ attitude
because they don’t want to fail. Many successful business
owners also believe that the greatest failure comes from NOT
taking action. Not doing anything is the greatest failure you
can experience.

“ You Miss 100% of the Shots You Never Take”
– Wayne Gretzky, World’s Greatest Hockey Player

54 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES