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CHAPTER 2 THE SUCCESS FACTORS OF MILLIONAIRE ENTREPRENEURS

Have you done the exercise? Great! Before moving on to the
next section, take a look at how my past clients have done
this exercise.

Blame Taking Charge New Actions

Competitors are I am not offering a I will create an
undercutting prices unique competitive innovative way to offer
and taking market advantage my product/ service
share that will set me apart
from other competitors

Customers are not I have not Create a Customer
loyal built a strong Relationship
relationship with my management (CRM)
customers program and a
loyalty program

The market is getting I have not opened up Start opening up
saturated new markets branches regionally
and market on the
Internet

Customers do not I have not focused Build a sales team
know about us enough efforts on and develop an
sales and marketing advertising campaign

I have no money to I have not explored Learn how to advertise
advertise low cost advertising in low cost/ free
channels –I must do media space - like
this now. Blogs, chatrooms,
Youtube etc…

Mindset #2: Failure Leads to Success

Once you have the first mindset, the second mindset you
must possess is the attitude to manage failure, setbacks and
massive frustration.

What stops most people from starting a new business,
innovating a new product or entering a new market is the

50 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES