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CHAPTER 2 THE SUCCESS FACTORS OF MILLIONAIRE ENTREPRENEURS

who were once employees specializing in a particular technical
skill (i.e. cooking, hairdressing, accounting etc..) . They go
on to start a business, only to discover that they lack the skills
necessary to run the business.

In fact, it is not even necessary to possess the technical expertise
of the chosen business – in order to become successful in that
line. It is not necessary for you to be a hairdresser or beautician
to start a salon and you don’t have to be a chef to start a
successful restaurant. In fact, sometimes it is better if you don’t
have the technical expertise. Why? Then, you will hire the
best technical people and focus all your time and energy on
building all the other essential skills like marketing, finance,
management and operations that are critical to your business’s
success. In the rest of this book, you will learn exactly how
to develop these essential entrepreneurial skill sets.

To summarize, there are six entrepreneurial skills sets you
must have in addition to the technical skills to build a
successful and enduring business. These are the skills of: 1)
creativity and innovation, 2) organizational development,
3) management & people development, 4) sales and
marketing, 5) money management and 6) operations and
systems development.

1) Creativity and Innovation
While innovation is a mindset, it is also a skill that you
need to have. You need to have the creativity skills to build
a vision for your company and to create a unique way of
doing business that will give you a competitive advantage in
the market.

You also need the skills of innovation to continually make
your systems, products and services stay at the cutting edge

60 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES