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CHAPTER 3 THE MILLION-DOLLAR BUSINESS IDEA

What made these companies successful was that they created
a much better version of the product/service or found a much
better way to run the business as compared to the competition!

In other words, instead of developing a revolutionary
product and hoping to create a market for it, it is far easier
to take an existing/ordinary product and deliver it in a
revolutionary way.

Think about it. McDonalds did not invent the hamburger, but
they built the most successful hamburger restaurant in the
world. Subway did not invent the sandwich, but they built the
most successful sandwich business around. Google did not
invent the search engine, but they are the most successful one
today. IBM, Apple and Dell did not invent the PC, but they
are the most successful computer companies in the world.
Federal Express (FedEx) did not invent the mail service, but
they are the most successful package delivery service today.
And the list goes on.

You Can Build a Multi-Million Dollar Business in
Any Industry…Just Be Among the Best!

So, you see, I believe you can achieve tremendous success in
any industry that exists. The only thing is that you have to
become among the very best in that industry! You have to
offer the very best version of the product/service, have the
best sales force, the best marketing strategy, the best people
on your staff, the best financial management system and the
best operational systems in place.

This is because I have found that in any industry i.e. restaurants,
retail, education etc…, only the top 10% experience a high
level of success and profits. The next 30% make enough to

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 71