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CHAPTER 3 THE MILLION-DOLLAR BUSINESS IDEA

just breakeven. And the remaining 60% are struggling to
survive or are losing money.

So, how do you become the best in any industry? Well,
there are three factors that will make you the best. They are
1) Passion, 2) Specialized knowledge and 3) a Unique
competitive advantage.

Passion: The First Ingredient for Becoming
the Best

I have found that people who are the very best at what they
do are absolutely committed and obsessed with their
work/profession/business. They eat, breathe and sleep/dream
their work virtually t 24 hours a day. They think of their
business and their work day in and day out. You see, the only
way to become great at something is to literally devote 100%
of your daily focus to it (at least during the starting phase of
the business).

The only thing that can give you this high level of intense
motivation towards your work is only if you are totally
passionate and in love with what you do/or intend to do.
To successful entrepreneurs, they don’t see a demarcation
between work and play. Their work is their play and their
play is their work.

I have found that self-discipline, inspiring goals and even
the thought of making lots of money is NOT ENOUGH to
give you the sustainable motivation to build a business. If
you are only in it mostly for the money, you will come to
a point where you will probably say to yourself, ‘all this
hard work and frustration is not worth it’ and give up.

72 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES