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CHAPTER 3 THE MILLION-DOLLAR BUSINESS IDEA

The Mindset of Success

Do What Make Do What
You Love Money You Love

On the other hand, successful entrepreneurs adopt a totally
different mindset. They believe that they have to first do what
they love. They have to love their work, love their
product/service and love making a difference to their customers.
Only then will success and money follow. And what do they
do when they finally make enough money to retire? They
don’t! They continue to do what they love. This is why you
find that billionaire entrepreneurs never stop working even
though they have enough money to last a few lifetimes.

If you read the biographies of the most successful business
people, you find that none of them ever went into business
because of the money. They went in because they had a vision
and a mission that they were passionate about, a mission that
went far beyond making money.

Anita Roddick started the Body Shop not because of money,
but because she had a mission to create an alternative
choice of personal care products that did not harm animals
and the environment. Steve Jobs (Apple Computers) started
building his first Apple computer not because of money
but because he was fascinated and in love with the idea of
building a superior computer that could change people’s
lives. I started the business of delivering life changing seminars
to students back in 1995 not so much because of the money,

SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 75