Page 90 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
P. 90
Rule
17 Give Yourself a
Fast, Powerful
Makeover!
Updating your For most people, their LinkedIn ex-
professional perience begins with an invitation
from someone they know. It is
headline is probably the curiosity factor that
something gets them to initially register with
that offers an LinkedIn. We actually took a little
incredible ROI non-scientific survey and that was
in terms of what was overwhelmingly indicated
benefit gained as the impetus for registering.
vs. time
spent. While curiosity is an impetus, it is
not one that is overwhelming. Thus
people tend to go through the
signup process as quickly as
possible, usually not completely
filling out their profile as no one
likes to spend unnecessary time
signing up on another one of these
ubiquitous websites. Unfortunately,
by racing through this, they also
tend to overlook one of the most
74 42 Rules for 24-Hour Success on LinkedIn
