Page 91 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

important elements to their LinkedIn success.
During the registration process, one of the very
first things someone needs to do is to create their
professional headline. It may be subtle, but it is im-
portant, yet most people quickly skip past it ad-
dressing it only with the bare minimal requirement.
Think about this. Do you realize that every time
your name appears on LinkedIn, your professional
headline also appears? Your name could come up
in a search or within someone's network or in the
Outlook toolbar, but the bottom line is that every-
where your name comes up, so does your profes-
sional headline.
Essentially, this headline functions as your
3-second brand statement or your 3-second
bumper sticker. Let's illustrate the power of this
with a little example… which of these headlines is
more powerful?

John Doe – 20 year expert facilitating
$100,000,000 in High Tech Mergers

or
Bob Doe – Owner, Doe & Associates
Clearly, the first professional headline is more
functional and quickly enables you to understand
what John Doe does and where his key strength
lies.

Chapter 17: Give Yourself a Fast, Powerful Makeover! 75