Page 96 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

• Register your site with all the top search
engines.

• Link your blog back to your LinkedIn profile.

• Use a specific name, relevant to your brand to
name this link (i.e. Operations Guru.com vs.
My Blog).

• Utilize the "what are you doing" function on
your LinkedIn Profile but note only relevant
things to your brand (not inconsequential
ones).

• Along with your name, LinkedIn provides you
with a small area to describe yourself. This is
your "3-second pitch"—it is displayed every
time your name comes up. Make sure you
communicate your brand in this 8–10 word
area. For instance, replace "Owner Video
Corp" with "Video Expert providing cost-effec-
tive solutions to XYZ-type clients."

• Add your LinkedIn vanity URL to your email
signature and business card

80 42 Rules for 24-Hour Success on LinkedIn