Page 96 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
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• Register your site with all the top search
      engines.

 • Link your blog back to your LinkedIn profile.

 • Use a specific name, relevant to your brand to
      name this link (i.e. Operations Guru.com vs.
      My Blog).

 • Utilize the "what are you doing" function on
      your LinkedIn Profile but note only relevant
      things to your brand (not inconsequential
      ones).

 • Along with your name, LinkedIn provides you
      with a small area to describe yourself. This is
      your "3-second pitch"—it is displayed every
      time your name comes up. Make sure you
      communicate your brand in this 8–10 word
      area. For instance, replace "Owner Video
      Corp" with "Video Expert providing cost-effec-
      tive solutions to XYZ-type clients."

 • Add your LinkedIn vanity URL to your email
      signature and business card

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