Page 95 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
P. 95
• Become a Thought Leader and find new
relevant content that relates to your brand.
• Search on Google and Technorati for stories.
• Do a weekly scan of YouTube and the
podcasts on iTunes to see if there are any new
ones relevant to your brand.
• Convert your new, relevant information into a
thought provoking question on LinkedIn
Answers.
• Conversely, use some of that information to
provide well thought through answers to
LinkedIn questions.
• Consider using this "fresh content" to set up
your own blog and offer key insights into your
expertise.
• With your blog, use an easy-to-remember,
content-appropriate domain name for your
brand.
Chapter 18: You Are Your Brand 79
