Page 101 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.
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work in progress as you continually update it to
increase its effectiveness.
Your Profile is a Billboard for You
Think of your profile like a billboard; you never
know who is going to see it but for those who do
read it, you want it to be as effective as possible.
LinkedIn actually lets you know who has read your
profile. Have you ever noticed that little text box on
the right side of your LinkedIn Home page that
states, "Your profile has been viewed by 103
people in the last 28 days. In the last 5 days you
have appeared in search results 89 times?"
If you haven't, that might mean one of two things:
• Since that feature is in LinkedIn beta testing, it
might not always be available.
• Otherwise, more important, fewer than five
people viewed your site in the last 30 days.
If you answered "b," then you really need to focus
on attracting people to your profile, which can be
done relatively easily.
Chapter 19: Promote Your Profile 85
