Page 105 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

An attractive feature of LinkedIn is that you can
personalize this URL using your name (if it's not
already taken) or other identifying words, such as
the name of your company. For example, Albert
Einstein might have created a personal LinkedIn
URL that looked like this:
http://www.LinkedIn.com/in/AlbertEinstein.
You can create your personal URL by clicking on
Account & Settings at the top of your LinkedIn
page. Next, go to Profile Settings, click on Public
Profile and you'll be taken to another screen. At the
top you'll be able to edit your Public Profile. Now
you can add your personal URL to anything you
want.
Keep in mind that someone else may have already
reserved your name—because many people have
the same name. If yours is taken, you might try
adding an initial or a title or a suffix (Mr./Ms.,
Doctor, MD, PhD, etc.). Alternatively, you can add
the name of your business. Also, keep in mind that
your personal URL must include at least five
letters.

Your Profile and LinkedIn Groups
Groups are communities within LinkedIn where
you can connect with others who share similar af-
filiations by industry, association, company, or

Chapter 20: Personalize Your Profile 89