Page 102 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

Promoting Your Profile
A very simple and quick way to promote your
profile is to create a vanity link and add it to your
email signature. Perhaps do something like
this—Want to connect with me on LinkedIn?
Please visit http://www.LinkedIn.com/in/JohnDoe.
Another straightforward way to promote your
profile is accomplished simply through inviting
more people to connect. Once they receive the in-
vitation, they can accept and then view your
profile.
An additional way to promote your profile is to use
HTML logos and links on your blogs and internet
sites.
A broader way to promote your profile relates to
the search engines. Currently public profiles on
LinkedIn are being indexed in the major search
engines. Thus limited information from your profile
can show up on a Google search, if you set your
public profile preferences to display the sections of
your LinkedIn profile that you want non-LinkedIn
users to see. This information is limited to only
your name, title, industry, metropolitan area,
number of connections, and number of recom-
menders. To contact with you, any of these viewers
would have to go through and follow officially
LinkedIn sanctioned channels. You can always
edit this function on the Settings Page and clicking
on My Public Profile.

86 42 Rules for 24-Hour Success on LinkedIn