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Appendix A: Startup Readiness Tool 193
Figure A-1. Four-quadrant framework for new venture success.
FOUNDER MARKET
EXECUTION MATH
Orienting Questions
O1. Describe your business concept in fifty words or less: What will
you offer? For whom? What about your idea is most compelling
and unique?
O2. How many founders are currently involved? If only yourself, are
you open to bringing co-founders on board, including giving up
some ownership? Why or why not?
O3. What other stakeholders/partners are involved at this point? Should
they provide input into this process?
O4. What is the size and scale of your envisioned business? Why?
O5. How far along are you in pursuing the idea?
9 Contemplating / considering?
9 Actively planning / researching?
American Management Association • www.amanet.org
