Page 217 - 6 Secrets to Startup Success

196 6 SECRETS TO STARTUP SUCCESS

9 No good options right now in the job market
9 Working for others no longer provides security
Financial/Wealth
9 To increase my annual salary/earnings
9 To create long-term wealth
Market Opportunity
9 Driven by a great product/service idea
9 Irresistible opportunity (a timely market or customer

need)
9 See a better solution for an existing problem
Creativity/Artistry
9 Creative pursuits . . . to maximize my time creating

something
9 To develop new products or innovations
9 To turn a passion into a job (hobby, skill, craft, etc.)
9 To create something—the thrill of building something
Identity (It’s Who I Am)
9 I’ve always been an entrepreneur at heart
9 To follow in parent’s or family’s footsteps
Situational
9 Take advantage of a windfall financial gift
9 Downsized or lost job
9 Friend or colleague presented the opportunity

American Management Association • www.amanet.org